Federal Contracting Acronym
MIRR
Market Research Report
Plain-English definition
Market research documented in a report supports determinations of commerciality, small-business availability, and appropriate acquisition strategies under the FAR. In federal practice, Market Research Report connects to how contracting officers, program offices, and industry teams interpret requirements, document decisions, and execute awards. Authoritative context is typically found in FAR materials and agency supplements where applicable. Contractors should trace how MIRR appears in the specific solicitation or contract rather than assuming uniform usage across agencies.
Why it matters
Understanding Market Research Report (MIRR) reduces misalignment during proposal preparation, contract performance, and compliance reviews tied to acquisition obligations.
Where you will see it
SAM.gov notices, contract clauses and attachments, DoD forms and supply systems when applicable, and internal capture or program management documentation.
Example in context
During a bid review, the capture lead notes MIRR in the solicitation, assigns a subject-matter owner to confirm requirements, and records the decision in the compliance matrix.