TO GROW CUSTOMER LOYALTY AND INCREASE SALES, CITY OF GOOD (COG) AND THE BOISE FARMERS MARKET (BFM) WILL COM…
Federal financial assistance recorded from USAspending. This is not a procurement contract.
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ASST_NON_23FMPPID1153_012 · CITY OF GOOD INC · Department of Agriculture
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- Assistance award identifier
- ASST_NON_23FMPPID1153_012
- FAIN
- 23FMPPID1153
- Recipient
- CITY OF GOOD INC
- Awarding agency
- Department of Agriculture
- Funding agency
- Department of Agriculture
- Assistance listing (CFDA)
- 10.175
- Total obligated
- $100,000
- Period
- Sep 30, 2023 – Sep 29, 2025
- Fiscal year
- 2024
- Place of performance state
- ID
- Source file
- FY2024_All_Assistance_Full_20261006.zip
Description
TO GROW CUSTOMER LOYALTY AND INCREASE SALES, CITY OF GOOD (COG) AND THE BOISE FARMERS MARKET (BFM) WILL COMPLETE A MARKETING CAMPAIGN FOCUSED ON THE BENEFITS TO CONSUMERS AND COMMUNITY OF OUR PRODUCERS AGRICULTURAL PRACTICES. CUSTOMERS KNOW AND VALUE THAT THE FOOD AT OUR MARKET IS HEALTHY AND WHOLESOME, THAT PRODUCE IS SPRAY-FREE OR ORGANIC, AND THAT RANCHERS RAISE PASTURED ANIMALS IN A HUMANE WAY. FEWER UNDERSTAND THE CONSERVATION AGRICULTURE PRACTICES USED BY OUR GROWERS AND THEIR MULTIPLE POSITIVE IMPACTS ON INDIVIDUAL HEALTH AND COMMUNITY WELLBEING. USE OF COVER CROPS AND REDUCED TILLAGE, SOIL ORGANIC MATTER, WATER CONSERVATION AND ROTATIONAL GRAZING IMPACT THE QUALITY OF THE FOOD AND THE LOCAL ENVIRONMENT. CLIMATE-SMART AGRICULTURE HAS THE POTENTIAL TO MITIGATE CLIMATE CHANGE THROUGH CARBON SEQUESTRATION, AND TO ENABLE FARMERS TO ADAPT TO A CHANGING ENVIRONMENT. WE WILL CREATE AND DISTRIBUTE A MULTI-PLATFORM PROMOTIONAL CAMPAIGN HIGHLIGHTING THESE PRACTICES AND THEIR BENEFITS.ACTIVITIES WILL INCLUDE AUDIENCE IDENTIFICATION AND TARGETING, DESIGNING A TARGETED MULTIMEDIA ADVERTISING CAMPAIGN, ENGAGING FARMERS IN STORYTELLING, HIRING A VIDEOGRAPHER, DISTRIBUTING CONTENT, AND ASSESSING THE IMPACT OF THE PROGRAM THROUGH CAMPAIGN METRICS AND MARKET SALES. BFM GROWERS ARE BOTH PARTICIPANTS IN AND BENEFICIARIES OF THIS PROJECT. PARTNERS INCLUDE GUY HAND, A WELL-KNOWN FOOD AND FARM VIDEOGRAPHER, AN ADVERTISING AGENCY FOR AUDIENCE TARGETING AND MEDIA BUYING, AND 8 TO 12 PRODUCERS.EXPECTED OUTCOMES INCLUDE INCREASED AWARENESS OF THE BENEFITS OF REGENERATIVE AGRICULTURE, INCREASED CONSUMER PREFERENCE FOR BFM PRODUCTS, MORE VISITORS TO MARKET AND INCREASED REVENUE AT THE SATURDAY MARKET AND WEEKDAY MOBILE MARKETS.