Federal Awards · GSD&M LLC · Award

AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHASE 2.

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Award ID: FA300223F0080
Contractor: GSD&M LLC
Awarding agency: Department of Defense
Sub-agency / office: Department of the Air Force
Award amount: $55,009,178
Period of performance: Apr 17, 2023 – Apr 16, 2026
NAICS: 541810 — Advertising Agencies
PSC: PSC R701
Place of performance: AUSTIN, TX, 787035468, USA
Competition: FULL AND OPEN COMPETITION
Pricing: COST PLUS FIXED FEE
Financial breakdown: Current value $55,009,178 · Obligated $55,009,178 · Potential value $55,009,178 · Latest action obligation $16,298,354 · Outlays $21,776,016
Parent award: FA300218D0008

AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHASE 2.

Most recent · Modification P00012 · Sep 12, 2025 · $16,298,354 action obligation · TO 0074 PUBLIC ENGAGEMENT PHASE 2 SERVICES · FA300223F0080

Modification P00011 · Apr 16, 2025 · $1,607,151 action obligation · TO 0074 PUBLIC ENGAGEMENT PHASE 2 SERVICES · FA300223F0080

Modification P00010 · Mar 26, 2025 · $0 action obligation · TO 0074 PUBLIC ENGAGEMENT PHASE 2 SERVICES · FA300223F0080

Same agency and NAICS · W9124D25F0001 — THE TASK ORDER'S FUNDED AMOUNT AND CEILING WERE BOTH REDUCED BY $329,207.67 FROM $111,786,449.89 TO $111,45… · DDB CHICAGO INC. · Department of Defense · $84,078,360
Same agency and NAICS · W9124D25FA228 — PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS · DDB CHICAGO INC. · Department of Defense · $46,624,347
Same agency and NAICS · H9821025FE021 — MARKETING COMMUNICATIONS - MEDIA PLACEMENT · MULLENLOWE US INC · Department of Defense · $33,454,952
Same agency and NAICS · W9124D25FA118 — PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING · DDB CHICAGO INC. · Department of Defense · $31,069,998
Same agency and NAICS · W9124D25F0128 — ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) · DDB CHICAGO INC. · Department of Defense · $20,209,388
Same agency and NAICS · W9124D26FA107 — THIS TASK ORDER IS TO PROVIDE RESEARCH AND TO IDENTIFY, DEVELOP, AND TEST INNOVATIVE MARKETING AND ADVERTIS… · DDB CHICAGO INC. · Department of Defense · $11,629,069