Federal Awards · DDB CHICAGO INC. · Award

FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.

Award details are derived from public USAspending.gov records. Not a bid recommendation.

Award details

Award ID
W9124D25F0024
Contractor
DDB CHICAGO INC.
Awarding agency
Department of Defense
Sub-agency / office
Department of the Army
Award amount
$91,711,384
Period of performance
Nov 16, 2024 – Nov 15, 2025
NAICS
541810 — Advertising Agencies
PSC
PSC R701
Place of performance
CHICAGO, IL, 606011761, USA
Competition
FULL AND OPEN COMPETITION
Pricing
COST PLUS FIXED FEE
Financial breakdown
Current value $91,711,384 · Obligated $89,109,864 · Potential value $91,711,384 · Latest action obligation $-988,600
Parent award
W9124D19D0001

Public award description

FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.

Most recent · Modification P00019 · Sep 26, 2025 · $-988,600 action obligation · FY25 LOCAL MEDIA, SOCIAL MEDIA AND OPERATIONAL INFRASTRUCTURE (LSO) · W9124D25F0024

Modification P00018 · Aug 28, 2025 · $4,742,785 action obligation · CLIN 1013AA (LABOR/ODE SOCIAL & EARNED) DEOB OF $280,000.00 IN COSTS TO REFLECT A FULLY FUNDED TOTAL OF $16,126,348.26. · W9124D25F0024

Modification P00017 · Jul 30, 2025 · $50,000 action obligation · OVERBURN CLINN 1022AE · W9124D25F0024

Modification P00016 · Jul 16, 2025 · $1,650,000 action obligation · ARNG INCREMENTAL FUNDING · W9124D25F0024

Modification P00015 · Jul 15, 2025 · $-1,650,000 action obligation · ARNG INCREMENTAL FUNDING ADJUSTMENT · W9124D25F0024

Modification P00014 · Jul 14, 2025 · $-5,384,691 action obligation · STOP WORK REMOVE CIVILIAN EVENTS NATIONAL & TACF · W9124D25F0024

Modification P00013 · Jun 18, 2025 · $1,720,000 action obligation · INC FUNDING CLIN 1013AA · W9124D25F0024

Modification P00012 · Jun 10, 2025 · $58,561 action obligation · PROVIDE ADDITIONAL FUNDING FOR THE PURCHASE OF MEDIA IN SUPPORT OF THE LOCAL SUPPORT AND SOCIAL & EARNED WORKSTREAMS EXPANSION UNDER LTD 25-0003 · W9124D25F0024

Modification P00011 · May 30, 2025 · $4,982,362 action obligation · INCREMENTAL FUNDING TO SUBCLINS 1022AB LOCAL MEDIA ARNG SMSP AND SUBCLIN 1005AB ARNG LOCAL SUPPORT SMSP · W9124D25F0024

Modification P00010 · Apr 10, 2025 · $0 action obligation · FY25 LSO TACF FEE CORRECTION CLIN 1011AA · W9124D25F0024

Modification P00009 · Mar 27, 2025 · $5,000,000 action obligation · INC FUNDING TO SUBCLINS 1005AC LOCAL SUPPORT (ARNG SMSP VIRS) AND SUBCLIN 1022AB LOCAL MEDIA (ARNG SMSP). · W9124D25F0024

Modification P00008 · Mar 10, 2025 · $-7,382 action obligation · LSO TACF CHANGE ORDER DEFINIZATION · W9124D25F0024

Modification P00007 · Jan 30, 2025 · $9,000,000 action obligation · FY25 LSO INC FUND · W9124D25F0024

Modification P00006 · Jan 24, 2025 · $0 action obligation · FY25 DRIFT CAR WRAP · W9124D25F0024

Modification P00005 · Dec 30, 2024 · $2,181,897 action obligation · FY25 LSO TASK ORDER CHANGE ORDER MODIFICATION TO INCORPORATE ADDITIONAL CIVILIAN EVENTS. · W9124D25F0024

Modification P00004 · Dec 4, 2024 · $3,020,000 action obligation · ARNG SMSP INCREMENTAL FUNDING MODIFICATION · W9124D25F0024

Modification P00002 · Nov 26, 2024 · $-520,000 action obligation · CORRECT INCREMENTAL FUNDING MOD P00001 · W9124D25F0024

Modification P00003 · Nov 26, 2024 · $520,000 action obligation · INCREMENTAL FUNDING 1023AA · W9124D25F0024

Modification P00001 · Nov 25, 2024 · $32,132,658 action obligation · INCREMENTAL FUNDING · W9124D25F0024

Modification 0 · Nov 13, 2024 · $32,578,386 action obligation · FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER. · W9124D25F0024

Source: USAspending.gov

Related intelligence

Related Federal Awards

  • Same agency and NAICS · W9124D25F0001 — THE TASK ORDER'S FUNDED AMOUNT AND CEILING WERE BOTH REDUCED BY $329,207.67 FROM $111,786,449.89 TO $111,45… · DDB CHICAGO INC. · Department of Defense · $84,078,360
  • Same agency and NAICS · W9124D25FA228 — PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS · DDB CHICAGO INC. · Department of Defense · $46,624,347
  • Same agency and NAICS · H9821025FE021 — MARKETING COMMUNICATIONS - MEDIA PLACEMENT · MULLENLOWE US INC · Department of Defense · $33,454,952
  • Same agency and NAICS · W9124D25FA118 — PROVIDES CORE OPERATIONS, GOARMY CONTACT CENTER (GACC)/LEAD OPS AND SERVICE CONTRACT REPORTING · DDB CHICAGO INC. · Department of Defense · $31,069,998
  • Same agency and NAICS · W9124D25F0128 — ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) · DDB CHICAGO INC. · Department of Defense · $20,209,388
  • Same agency and NAICS · W9124D26FA107 — THIS TASK ORDER IS TO PROVIDE RESEARCH AND TO IDENTIFY, DEVELOP, AND TEST INNOVATIVE MARKETING AND ADVERTIS… · DDB CHICAGO INC. · Department of Defense · $11,629,069

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