Rapid Configuration of Heterogeneous Models (RaCHeM)

SoarTech and our partner, the University of Michigan Center for Health Communication Research, propose to apply heterogeneous modeling to health communications to provide a means to project the effect of communication strategies on target audience behavior. We will create a prototype system for Rapid Configuration of Heterogeneous Models, RaCHeM. To support the current health communications community and the demands for their products, the resulting modeling approach will be accessible without significant programming knowledge or extensive software skills training and must be capable of generating new models and adapting existing models rapidly and accurately. Our approach will extend and integrate a number of pre-existing modeling methodologies to create a heterogeneous modeling approach that includes highly scalable but relatively simple models, more powerful models of cognitive function, and models that draw on human experts in the loop.