Web-based High School Media Literacy for Healthy Relationships

Project Abstract The rates of HIV AIDS other STIs unplanned pregnancies and dating violence among adolescents indicate the need for evidence based medically accurate comprehensive sexual health education However both teachers and parents face challenges in effectively teaching about sexual health and relationships leading to students receiving incomplete or inaccurate information Young people turn to the media for information about sex and many media messages about sex are inaccurate and unhealthy Consumption of unhealthy media messages e g those that normalize or glamorize risky sex is related to early and risky adolescent sexual behaviors Media literacy education MLE which teaches critical analysis of media messages has been shown to be an effective intervention for changing risky health behaviors including those related to sexual health Thus this Phase I application proposes to develop Media Aware Sexual Health High School MASH HS an interactive web based comprehensive sexual health MLE program designed to develop students critical thinking skills and promote sexual health It is hypothesized that this program will enhance adolescents media literacy skills sexual health knowledge cognitions i e attitudes self efficacy and norms and behaviors regarding healthy sexual decision making The program will be based upon the Message Interpretation Processing model found to be a significant mediator of effective MLE programs in reducing sexual risk behaviors If effective this program would be the first comprehensive sexual health MLE intervention and the first completely web based program on the OAH list of evidence based sexual health programs for male and female high school students The proposed product is highly innovative due to including a broad range of sexual health topics attention to media influence a risk factor often ignored in sexual risk prevention programs and a paradigm shift for school based sex education away from teacher led programming towards a self paced online format that enhances student learning Phase I of this project includes two aims The first aim is to create a prototype of the program based on expert and stakeholder feedback focus group discussions with target informants i e adolescents and usability studies The second aim is to conduct a pretest posttest feasibility study of MASH HS in eight th and th grade classrooms in schools randomly assigned to intervention i e MASH HS and control i e typical health education curriculum N students conditions to assess if MASH HS meets criteria for moving on to Phase II These methods will provide feedback about the format goals and content of the program and feasibility of the program s effectiveness for improving adolescent health outcomes The potential commercial applications include the creation of an engaging effective comprehensive sexual health program that can be utilized in a wide range of educational settings One of the added benefits is that while it enhancing sexual health it will also develop critical thinking skills highly valued in education settings which should contribute positively to adoption and scalability Project Narrative Media literacy education is an effective approach for the prevention of many risk behaviors including early and risky sexual behaviors The purpose of this project is to develop and test the feasibility of a self paced program designed to provide high school students in grades and with sexual health knowledge media literacy skills and practice in communicating about sexual health topics through a highly interactive web application with the goal of positively impacting their sexual health outcomes including the prevention of HIV AIDS other STIs and unplanned pregnancy This project will result in the development of a commercially available user friendly educational tool with empirically tested results