Armed Blood Services Program (ASBP), Donor Relationship Management System (DRMS)

David Buczek & Associates (DB&A) is well equipped to conduct the necessary technical research to aid the Armed Services Blood Program (ASBP) in defining requirements for a Donor Relationship Management System (DRMS). The proposed Phase I research effort will accomplish the following for the ASBP: identify demonstrated Best Practices used by similar voluntary donation organizations to increase donations; document the unique policies, procedures, and restrictions that determine how the ASBP can engage blood donors; produce one or more design concepts for an ASBP DRMS, and; document an evaluation of Commercial Off-the-Shelf (COTS) relationship management products that determines the extent to which they meet the unique functional and technical requirements of the ASBP DRM environment. The DB&A team has direct experience working with the ASBP and understands the unique nature of the Program. They also have specific experience in helping organizations improve how they manage customer and partner relationships. This combination of ASBP knowledge and knowledge of the DRMS solution space equips DB&A with the expertise needed to conduct the required technical research in an exceptional manner and sets the foundation for commercializing the resulting DRMS.