Marketing Fresh Marine Shrimp in Niche Regional US Markets

The major question in any startup business is whether profitability can be reached. While we have a very good projection of the costs of production, there is some uncertainty regarding what prices we can achieve for our product, since we will be able to provide the market with a fresh weekly product which is basically unavailable in today's market place, particularly for the Midwest markets far removed from ocean coastlines. Given the uniqueness of our product, we should be able to command a substantial price premium. However, what this price premium is and what form of product gives us our highest profitability is totally unknown and in fact there is no current market data that can even provide us with this information. Our research is designed to help answer these questions and tailor our production and processing efforts to optimize product value and therfore price and profitability.