SBIR/STTR Research Award

VIDEO PROGRAMMING AND FORMATS TO ENHANCE OLDER ADULT FUN

Award identifier fc8b25cc6bf7a4d1855c5207103b179d69d465db67c3aa066f8033a18c317578Awarding agency Department of Health and Human Services

Award amount

$480,874

Program and phase

SBIR · Phase II

Award year

1991

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Award details

Awarding agency
Department of Health and Human Services
Branch
Not reported
Recipient company
Evening Star Productions, Ltd
Proposal award date
Not reported
Contract end date
Not reported
UEI
Not reported
Solicitation number
Not reported
Topic code
Not reported

Research abstract

MARKET POTENTIAL EXISTS FOR THE DEVELOPMENT OF CABLE TELEVISION VIDEOPROGRAMMING AIMED AT MIDDLE-AGED AND OLDER ADULTS. TO DATE, 12 CABLE COMPANIES HAVE STATED THEIR INTENTION TO PURCHASE QUALITY OLDER ADULT PROGRAMMING. THESE COMPANIES PERCEIVE THE MARKET AS CURRENTLY LACKING IN SUCH QUALITY PROGRAMMING. EVENING STAR PRODUCTIONS OF OHIO PLANS TO PRODUCE THIS PROGRAMMING, GEARED TO TOPICS OF INTEREST EXPRESSED BY THE ELDERLY AND FORMATTED TO ENHANCE LEARNING/FUNCTIONING AMONG OLDER VIEWERS. QUALITATIVE DISCUSSION GROUPS AND QUANTITATIVE MALL INTERCEPT RESEARCH WILL BE CONDUCTED TO ELICIT FROM OLDER VIEWERS UNMET NEEDS IN CABLE PROGRAMMING, TOPICS PERCEIVED AS MOST BENEFICIAL TO THEM, AND THE FORMAT THEY CONSIDER TO BE MOST INFORMATIVE AND ENTERTAINING.

Technology keywords

Not reported

Agency intelligence

Department of Health and Human Services

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