IN VITRO ASSAY SYSTEMS FOR ANTIOXIDANT ACTIVITY

Reduction in the consumption of tobacco, alcohol and dietary fat hold great promise for reducing cancer incidence and mortality. At present, there is a dearth of programs available to the worksite that are theoretically sound, include multiple cancer risk behaviors, use multi-media, and are self-administered and interactive. The objective of the research is to develop and test a set of CD-ROM based health promotion materials designed to reduce the incidence of cancer in workers by decreasing their consumption of tobacco, alcohol and dietary fat. The multi-media program will be based on a social- learning model and will include the use of engaging, video materials that emphasize the short-term benefits of healthful behaviors. In Phase I, the preliminary structure and content of the CD-ROM and video segments will be developed and the draft program segments will be tested on focus groups of experts and target audience members. A sample of health promotion practitioners and planners in companies across the U.S. will be interviewed to assess the demand for, and feasibility of the CD-ROM based worksite cancer prevention program. In Phase II, the prototype program will be rigorously field-tested, revised accordingly and prepared for marking to the workplace.