Marketing Assessment of Identity-Preserved and Value- Added Soy-Based Ethnic Foods and Health Bars Produced by Chesapeake Fields Farmers

It is hypothesized that opportunities exist for CFF to enter niche markets for soy-based ethnic foods and health bars. If CFF can successfully enter these niche markets, then the profitability of rural Delmarva farmers will be improved by growing value-added and identity preserved crops. This study focuses on identifying value-added products produced from CFF specialty soybeans to be produced commercially as soy-based ethnic foods and health bars. Phase I will determine the scientific and technical feasibility to accomplish the following market research objectives: 1. Assess and evaluate the type, size and location of market opportunities for value-added products produced from CFF commodities and developed commercially as soy-based ethnic foods and health bars; 2. Quantify market characteristics determining product demand, consumption patterns, shifts in retail and wholesale marketing, and shifts in food manufacturing; and 3. Develop specific strategies for rural farmers to gain entry into these niche markets with identity-preserved, value-added crops. Using a Phase I Small Business Innovation Research Program grant, Chesapeake Fields Farmers would have the opportunity to convert the USDA sponsored research to greater technological innovation in Phase II by performing expanded feasibility studies.