Wooksite Cancer Control Outreach for Hispanic Women

Hispanic Texans have one of the highest rates of cervical cancer in the world. Although Hispanicwomen have lower breast cancer rates than White or Black women, breast cancer remains the mostcommon cancer in Hispanic women. Effective early detection is available, yet many do not use theseservices. The reasons lie in both the diffusion system and in unique factors influencing Hispanic womento seek medical care. Among the border states, Hispanics are the second largest and fastest growingpopulation segment. The North American Free Trade Agreement will highlight women's health care inU.S. companies on both sides on the border. We will develop, test, produce and diffuse multi-media kitsto increase knowledge and stimulate a favorable attitude toward breast and cervical cancer screeningat the worksite. Phase I will identify and critique existing messages, methods, and materials, proposea coordinated delivery system and produce prototypical outreach kits for distribution to the 1,900+ twinbusiness sites (maquiladoras) and health care providers along the U.S./Mexico border. Distributionguidelines and prototypical kits will be-reviewed by an Expert Panel, employees, occupational healthnurses, managements and providers. Phase I will focus on breast cancer, Phase II, cervical cancer.