Usability centric Localization Methodology and Tools for Global Websites

In order to compete in international markets, US companies need eCommerce applications and Web sites that can attract and retain customers from a diverse range of cultural and linguistic backgrounds. Through many years of work in academia and eCommerce industry, our team has developed a usability centric localization process that can meet this need. In this project, we propose to document and validate this process, and design a supporting set of tools to help Web designers and developers build global Web sites, following our localization process. In particular, we propose to build a design critiquing tool that will give localization specific feedback to designers, and an online repository of eCommerce design components that contains both localized designs, and designs with more global appeal. The contents of the repository will be managed through a rigorous online usability process.