Increasing the Marketing, Distributing, and Selling Channels of Specialty Mushrooms

The growth, marketing, and sales of specialty mushrooms represent new opportunities for farmers struggling following the collapse of livestock markets in that late 1990s and early 2000s. Continued success in the domestic cultivation of mushrooms depends on the ability of growers to reach their markets, forecast demand, and ensure distribution of their product in a manner that enables both profitability and competitiveness with international producers. In Phase I, Hawthorne Mushrooms, Inc. proposes a plan that will advance the marketing methods of mushroom growers, increase and stabilize distribution channels, and better enable growers to forecast demand for specialty mushrooms based on seasonal factors and changing tastes.