SBIR/STTR Research Award

Children's Nutrition and Exercise, Healthy Lifestyles Video Game

Award identifier 382a3c54af2036b50d9d55f2902c8623049575857d98dff042ce4522fb52a8eaAwarding agency Department of Agriculture

Award amount

$79,581

Program and phase

SBIR · Phase I

Award year

2007

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Award details

Awarding agency
Department of Agriculture
Branch
Not reported
Recipient company
COMMGRAPHICS INTERACTIVE, INC
Proposal award date
Not reported
Contract end date
Not reported
UEI
Not reported
Solicitation number
Not reported
Topic code
Not reported

Research abstract

"This project addresses the USDA request for innovative application of information technology to convey important nutritional information and awareness of health issues and provide community based interventions to advance healthy lifestyles at work, at school, at home, and at play or leisure. We will create a real video game that 1) will increase children's awareness of the relationship of healthy food choices and physical activity to body weight and overall health, 2) will increase children's self-efficacy regarding their ability to make healthy food and physical activity choices, and 3) children will choose to play because it is a real video game that they find to be as entertaining as the video games they play for fun. Awareness and self-efficacy are important first steps for changing health related behaviors. While there are many programs in place to address overweight and obesity, the problem continues to grow in the U.S. Our video game can provide a piece to the puzzle. Since children will eagerly play the game, it is an inexpensive and effective means of introducing them to the problem and of helping them build confidence that they can help prevent it from happening to them. The game will be designed to complement programs being developed and already in place in schools, community organizations, homes, and sponsored by governmental agencies. Phase I will adapt a video game from a previous SBIR project to test feasibility of the project strategy."

Technology keywords

Not reported

Agency intelligence

Department of Agriculture

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