SBIR/STTR Research Award
DYNAMOTION: HEALTH INTERVENTIONS FOR CHILDREN 5-8
Award amount
$880,715Program and phase
SBIR · Phase IIAward year
2002Award details
- Awarding agency
- Department of Health and Human Services
- Branch
- National Institutes of Health
- Recipient company
- TAKE AIM MEDIA, INC.
- Proposal award date
- Not reported
- Contract end date
- Not reported
- UEI
- Not reported
- Solicitation number
- Not reported
- Topic code
- Not reported
Research abstract
DESCRIPTION (provided by investigator): Children are becoming alarmingly
sedentary, and their use of electronic media can contribute to this behavior.
Research indicates that lack of physical activity is threat to public health.
The investigator organization believes that electronic media can be a tool to
improve children's health, but more research is needed on the type of content
that motivates children to adopt pro-health attitudes and behaviors. This
project tests 4 video-based interventions for early elementary aged children.
The investigator organization had significant positive results in Phase I
testing of "DYNAMOTION: Kids Gotta Move," a video-based intervention teaching
physical activity and health concepts for ages 4-7. Compared to the control
group, students exposed to the video increased their knowledge scores
significantly (p<O.OO1). Self-efficacy improved from pre to post for
interventions, but not control students. Phase II research protocol will test 4
episodes and teaching guides emphasizing pro-health knowledge, attitudes and
beliefs about physical activity, heart, lungs, blood, and other essential body
systems. Innovations include: combining animated and peer-acted characters; a
format ideal for new digital, interactive broadcast technology; age-appropriate
testing instruments not currently available for the target age; rigorous
bio-statistical research into precursors for pro-health behavior change.
Technology keywords
Not reported