SBIR/STTR Research Award

DYNAMOTION: HEALTH INTERVENTIONS FOR CHILDREN 5-8

Award identifier 157cfac63b71ef6016f2ce751df485f3d2cec265207ee6b452fe9d0f7e435ac1Awarding agency Department of Health and Human Services · National Institutes of Health

Award amount

$880,715

Program and phase

SBIR · Phase II

Award year

2002

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Award details

Awarding agency
Department of Health and Human Services
Branch
National Institutes of Health
Recipient company
TAKE AIM MEDIA, INC.
Proposal award date
Not reported
Contract end date
Not reported
UEI
Not reported
Solicitation number
Not reported
Topic code
Not reported

Research abstract

DESCRIPTION (provided by investigator): Children are becoming alarmingly sedentary, and their use of electronic media can contribute to this behavior. Research indicates that lack of physical activity is threat to public health. The investigator organization believes that electronic media can be a tool to improve children's health, but more research is needed on the type of content that motivates children to adopt pro-health attitudes and behaviors. This project tests 4 video-based interventions for early elementary aged children. The investigator organization had significant positive results in Phase I testing of "DYNAMOTION: Kids Gotta Move," a video-based intervention teaching physical activity and health concepts for ages 4-7. Compared to the control group, students exposed to the video increased their knowledge scores significantly (p<O.OO1). Self-efficacy improved from pre to post for interventions, but not control students. Phase II research protocol will test 4 episodes and teaching guides emphasizing pro-health knowledge, attitudes and beliefs about physical activity, heart, lungs, blood, and other essential body systems. Innovations include: combining animated and peer-acted characters; a format ideal for new digital, interactive broadcast technology; age-appropriate testing instruments not currently available for the target age; rigorous bio-statistical research into precursors for pro-health behavior change.

Technology keywords

Not reported

Agency intelligence

Department of Health and Human Services

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