COMMERCIAL PROGRAM FOR ENHANCING LONG-TERM EMPLOYMENT FOR MINORITY AND DISADVANTAGED EMPLOYEES

THE PURPOSE OF THIS PROJECT IS TO CONDUCT RESEARCH TO DEVELOP A COMMERCIAL PROGRAM TO INCREASE THE LIKELIHOOD THAT A MINORITY OR DISADVANTAGED EMPLOYEE WILL REMAIN EMPLOYED. OFTEN DUE TO CULTURAL DIFFERENCES AND SKILL LEVELS, EMPLOYMENT OPPORTUNITIES FOR MINORITIES AND DISADVANTAGED PERSONS ARE LIMITED TO MENIAL JOBS PROVIDING MINIMAL SELF-SATISFACTION AND SENSE OF WORTH THUS, HIGH EMPLOYMENT TURNOVER RATES OCCUR. THE PROGRAM DEVELOPED BY THIS PROJECT COMMUNICATES THE ADVANTAGES OF REMAINING EMPLOYED AND THE OPPORTUNITIES FOR A BENEFICIAL CAREER PATH. THE PROJECT RESEARCHES THE PRIMARY REASONS FOR VOLUNTARY EMPLOYMENT TERMINATION, QUANTIFIES THE CORPORATE ADMINISTRATIVE COSTS ASSOCIATED WITH HIGH TURNOVER RATES, AND DEVELOPS A MARKETABLE PROGRAM LINKING CORPORATE EMPLOYMENT STRATEGIES WITH THE SPECIFIC NEEDS OF MINORITIES AND DISADVANTAGED GROUPS. THE PROGRAM USES SEMINARS AND ORIENTATION SESSIONS AS THE PRIMARY VEHICLE FOR COMMUNICATING WITH BOTH THE EMPLOYER AND EMPLOYEES. TOPICS OF THE SEMINAR MODULES ARE BASED ON THE RESULTS OF THE RESEARCH. THE PROGRAM REDUCES PERSONNEL COSTS AND HAS A NATIONAL MARKET INCLUDING BOTH PRIVATE AND PUBLIC EMPLOYEES. TECHNIQUES FOR TARGETING CORPORATE CLIENTS AND PRELIMINARY MARKETING STRATEGY ARE PREPARED TO VERIFY THE COMMERCIAL VIABILITY OF THE PROGRAM.