Media Management Training and Technical Assistance for Child Protective Services Agencies

Child protective services agencies need to educate the public about agency roles and responsibilities in protecting children, and to work with the media to obtain more balanced coverage of agency activities, particularly in crisis situations in which the media relations and public information strategy and program. Phase I determines and evaluates current CPS agency media relations and public information practices, identify and examine public perceptions about the work of CPS agencies throughout the country and develop a public and media relations- communications model and training and technical assistance delivery model. These models and all materials will be designed to aid CPS agencies in implementing a comprehensive and proactive media relations and public information campaign to improve the image of, and increase the support for, area Child Protective Services.