SBIR/STTR Research Award

Middle School Media Literacy for Reproductive Health

Award identifier 4704d823ac0ee8ab62734f980cd93c8a8ece324f88f34ba84e2bd25e2114f582Awarding agency Department of Health and Human Services · National Institutes of Health

Award amount

$989,994

Program and phase

SBIR · Phase II

Award year

2012

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Award details

Awarding agency
Department of Health and Human Services
Branch
National Institutes of Health
Recipient company
Innovation Research And Training, Inc.
Proposal award date
Not reported
Contract end date
Not reported
UEI
LZK9DWE3H8D1
Solicitation number
PA12-088
Topic code
NICHD

Research abstract

DESCRIPTION (provided by applicant): Consumption of unhealthy media messages that normalize or glorify risky sex is related to early and risky sexual behaviors in adolescents. Critical analysis of these media messages promotes healthy perspective-taking about relationships and sexual behaviors. The proposed project will complete the development of Media World Relationships, a prevention program that focuses on teaching media literacy education to students in grades 7-9 to increase critical thinking skills about media messages, increase intentions to abstain from sexual activity, and increase the likelihood of safe behaviors should sexual activity occur. The ultimate goals of the program are to prevent early sexual behaviors, STI transmission, and teen pregnancy. The program is highly innovative due to its focus on a broad range of important sexual health topics, attention to a risk factor often ignored in sexual risk prevention program s (i.e., media), use of a well-defined conceptual framework (i.e., MIP model), and cutting-edge blended-learning pedagogy. The 8-lesson program consists of a Teacher's Manual and a DVD with 8 multimedia classroom presentations with integrated video and audio clips that are designed to be used while teaching each lesson. The program will also include two brief e-learning modules designed to provide health education on STIs and contraception. Program development in Phase II will consist of making revisions to the core program based on feedback gained in Phase I, creating the seconde-module, and translating the in-person teacher training into a web-based format. Finally, a randomized control trial with a three-month follow-up will be conducted to evaluate the program's effectiveness for promoting healthy youth outcomes. One of the added benefits of this innovative program is that while potentially enhancing the sexual health of adolescents, it also emphasizes the development and refinement of critical thinking skills valued in education which should foster dissemination. PUBLIC HEALTH RELEVANCE: The early and risky sexual behaviors of adolescents are significant public health concerns and media literacy education-based interventions appear to be a promising approach to promote healthy perspective taking about relationships and sexual behaviors. This application seeks to complete the development of Media World Relationships, a media literacy education program for grades 7-9 and evaluate the program's effectiveness for promoting healthy relationships, delaying the onset of adolescent sexual activity, and preventing risky sexual behaviors and teen pregnancy in a randomized control trial. This project will result in the development of a commercially available, teacher-friendly, educational tool with empirically-tested results and fill in the identified gap in the commercially-available, evidence-based prevention programs for adolescent sexual health.

Technology keywords

Not reported

Other awards by this recipient

Verified by the same UEI. These are other public SBIR/STTR award pages, not a merged company record.

Awards with the same topic code

Verified by an exact topic code match. This is not a text-similarity match.

Research funding history

45 SBIR/STTR records share this UEI (2003–2025). Reported award amounts total $19,570,804. Reported amounts are not federal obligations.

Phases: Phase I, Phase II, Phase II – Direct to Phase II

Agencies: Department of Health and Human Services, Department of Transportation

Agency intelligence

Department of Health and Human Services

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