Breast Cancer Pamphlets for Low Literate Populations

This project will develop cancer education pamphlets targeted toward low literate femalepopulations. An effective way to reduce the incidence and mortality from breast cancer is to focusprevention and early detection efforts toward low literate female populations, a subgroup at high riskfor late detection of breast cancer, and higher mortality from breast cancer. Phase I will focus ondeveloping and testing appropriate methods and messages for use in breast cancer education literatureon prevention and early detection. Focus group research and a quantitative evaluation will be conductedamong the target population. This will determine which of three test brochures, representingcombinations of literature characteristics, is most effective in improving knowledge, attracting attention,generating interest, and motivating behavior of the target population. Phase II will develop a final versionof the pamphlets, pilot test and evaluate target female responses to the commercial applicationsincluding public health departments, voluntary health organizations in the community, privatepractitioners, community colleges, and managed care providers.