AN ASSESSMENT OF TRAVEL DEMAND MANAGEMENT APPROACHES AT SUBURBAN ACTIVITY CENTERS

THE PURPOSE OF THIS STUDY IS TO PROVIDE A SYNTHESIS OF RE- CENT EXPERIENCE WITH TRANSPORTATION SYSTEM MANAGEMENT (TMS) AND PARKING MANAGEMENT STRATEGIES, AND ENABLING POLICY IN- STRUMENTS SUCH AAS TRIP REDUCTION ORDINANCES AND DEVELOPER AGREEMENTS IN SUBURBAN CONTEXTS. BASED ON LITERATURE REVIEWSAND FOCUSSED INTERVIEWS OF KEY PROGRAM OFFICIALS AT SITES RESEARCHERS, EVALUATORS AND PRIVATE INTEREST GROUPS THE PROJECT WOULD DEVELOP A SUMMARY OVERVIEW OF IMPORTANT TSM AND PARKING MANAGEMENT APPROACHES TO ADDRESS SUBURBAN CONGESTIONTHE OBSERVED RANGES OF TRIP REDUCTIONS FROM IMPLEMENTED STRATEGIES AND POLICIES, AND THE DETERMINANTS OF EFFECTIVE-NESS OF THESE STRATEGIES AND POLICIES WILL BE IDENTIFIED. INSIGHTS WILL BE DEVELOPED TO GUIDE SUBURBAN JURISDICTIONS INTERESTED IN PURSUING SUCH PROGRAM TO ADDRESS THEIR TRAFFICPROBLEMS. THE FOCUS OF THE STUDY WILL BE ON THE IDENTIFICA-TION OF FACTORS THAT DETERMINE THE SUCCESS OR FAILURE OF STRATEGIES AS WLL AS POLICY INSTRUMENTS. THE AIM WILL BE TO TO GO WELL BEYON THE OVERVIEW DISCUSSION OF TSM AND PARKING MANAGEMENT STRATEGIES AND DERIVE LESSONS ABOUT IMPLEMENTA-TION OF POLICIES TO ENHANCE THE CHANCES OF WIDER ADOPTION OFTHESE PROGRAMS BY LOCAL JURISDICTIONS, PRIVATE DEVELOPERS AND EMPLOYERS.