Direct Farm Marketing of Super Fresh Seafood Using Recirculating Aquaculture Systems (RAS)

The basic premise being pursued in this proposal is whether or not small aquaculture producers can effectively retail their product directly to the end consumer. We are proposing a series of research steps to lead towards the development of the capability to direct retail market from an indoor fish farm. We are focusing on direct sales to restaurants using UPS Specific Day Delivery System (can next day "locally" for $0.25 per lb=>~35 cents per lb of fillet due to box and ice weight). We intend to survey and work with a specific target group of restaurants to determine their needs and suggested formats for ordering and product mixes. After the survey results, a limited research effort will be made to implement such a sales program to evaluate its effectiveness. Over 70% of fresh fish fillets are sold to restaurants as the final purchasing unit, generally through some type of seafood wholesaler. Since the restaurant buyer is paying near retail prices for fresh seafood, this proposal addresses this customer base as the primary marketing target for small fish farming enterprise. Home consumers are another direct target.