SBIR/STTR Research Award
Digital Multimedia Cervical Cancer Kiosks for Latinas
Award amount
$100,000Program and phase
SBIR · Phase IAward year
2001Award details
- Awarding agency
- Department of Health and Human Services
- Branch
- National Institutes of Health
- Recipient company
- VALDEZ AND ASSOCIATES
- Proposal award date
- Not reported
- Contract end date
- Not reported
- UEI
- Not reported
- Solicitation number
- Not reported
- Topic code
- Not reported
Research abstract
DESCRIPTION (provided by applicant): The long-term objectives of this study are
to develop and evaluate the effectiveness of an interactive, digital
multimedia, cervical cancer education kiosk for low-income, less educated Latinas. The specific aims are to identify salient themes about risk factors
and screening to guide the design of messages tailored to a woman's age and
risk exposure level. Another aim is to explore a new generation of digital
video technology for delivering tailored messages to Latinas, a population with
the nation's highest age-adjusted cervical cancer incidence rate, and a
mortality rate 1.5 times higher than non-Hispanic white women.
The study will conduct formative research to identify Latinas' knowledge,
attitudes and screening behavior for cervical cancer through a combination of
focus groups, ethnographic interviews, key informant interviews and a
questionnaire. These data will guide the content development of cervical cancer
education modules. A technical evaluation of a prototype will be conducted to
determine the feasibility of integrating off-the-shelf advanced DVD technology
into an interactive, multimedia kiosk.
The technological innovation of this project stems from re-purposing advanced,
digital video technology to create an interactive, multimedia kiosk that is a
robust, portable and flexible health education platform for delivering cervical
cancer education to a medically underserved population.
PROPOSED COMMERCIAL APPLICATION:
Not available
Technology keywords
Not reported