MARKETING MEDIA PROTOTYPE FOR STATE BUSINESS ENTERPRISE PROGRAMS TO ENHANCE PROPERTY MANAGER PRESENTATIONS

THE PURPOSE OF THIS PROJECT IS TO USE MARKETING TECHNIQUES TO DEVELOP A NATIONAL PROTOTYPE TO ENHANCE PRESENTATIONS OF THE RANDOLPH-SHEPPARD PROGRAM TO PROPERTY MANAGERS. THE PROJECT FOCUSES ON WHAT ARE THE CURRENT AND POTENTIAL MARKETS, WHO HAS BEEN MARKETING THE RANDOLPH-SHEPPARD PROGRAM, HOW THEIR PRESENTATIONS CAN BE ENHANCED, AND WHAT WILL BE TEH BEST MEDIA TO PRESENT INFORMATION IN THE PROTOTYPE. DURING PHASE I, INFORMATION WILL BE COLLECTED THROUGH INTERVIEWS WITH THE MAIN PROGRAM PARTICIPANTS: VENDORS, AGENCIES, AND PROPERTY MANAGERS. GROUPS REPRESENTING THE BLIND POPULATION, E.G. NATIONAL FEDERATION OF THE BLIND, RANDOLPH-SHEPPARD VENDORS ASSOCIATION, AND THEAMERICAN COUNCIL OF THE BLIND, WILL BE INTERVIEWED AND ASKEDFOR ANY AVAILABLE LITERATURE. AVAILABLE SURVEYS AND DATA FROM GOVERNMENT SOURCES AND THE PRIVATE SECTOR WILL BE COLLECTED AND EVALUATED. ALTERNATIVE MARKETS FOR THE RANDOLPH-SHEPPARD PROGRAM WILL BE RESEARCHED. DATA COLLECTED WILL BE USED TO DESIGN A PROTOTYPE PRESENTATION PACKAGE. THE RESEARCH CONDUCTED IN PHASE I WILL LEAD TO A PRESENTATION AID TO BE USED BY STATE AGENCIES REPRESENTING THE RANDOLPH-SHEPPARD PROGRAM. THE MEDIA OF THE PRODUCT WILL BE SELECTED ON THE BASIS OF PRESENTATION EFFECTIVENESS WHICH WILL SUIT THE COMMON NEEDS OF THE AGENCIES. THE PROTOTYPE WILL BE SOLD TO AGENCIES INTERESTED IN INCREASING VENDOR STAND SITES UNDER THE RANDOLPH-SHEPPARD PROGRAM.