Assess Marketing Opportunities for High Protein, Low Ash Fish Meal made from Fish Scrap

Introducing new products into a competitive market can be frustrating and problematic. At this time, Bio-Oregon feels it can successfully market the novel fish-based ingredients it is developing to segments of the aquaculture, agriculture, and pet food industries. However, the company has not developed a comprehensive plan to support introduction and growth of its new products. The significance of this is that without a marketing strategy it is likely Bio-Oregon will make wasteful promotion and selling expenditures, and miss-direct the future technical development of its unique products. In addition, the best marketing opportunities may be entirely overlooked and the company may not find the highest value markets. The purpose of our project is to create profitable, sustainable sales of novel fish-based ingredients that are produced from fish carcass waste using technology developed with support from SBIR/CREES. Specifically, the outcome of our work will; identify discrete market opportunities(segments, customers) that have sufficient sales potential, communicate product and value propositions to customers, create sustainable sales, establish a quality reputation for Bio-Oregon, establish a service record, and increase industry awareness of Bio-Oregon. The revenue from sales of our new products will support business diversification, further capital expenditures and investment, and increase manufacturing employment.