REDUCING DIETARY CANCER RISKS WITH CD-INTERACTIVE VIDEO

COMPACT DISC INTERACTIVE (CD-I) VIDEO TECHNOLOGY PROVIDES EASY TO USE INTERACTIVE, MULTIMEDIA FORMAT (DEVELOPED BY PHILIPS AND SONY) AVAILABLE TO U.S. CONSUMERS IN OCTOBER 1991. CD-I USES SECOND GENERATION CD PLAYERS (WITH FULL VIDEO CHARACTERISTICS ADDED IN MUSIC) PLAYED ON A TELEVISION. HIGHLY SUCCESSFUL IN EUROPE FOR SUCH APPLICATIONS AS TRAINING AUTOMOBILE MECHANICS AT RENAULT, CD-I PROVIDES THE LOGICAL PROGRESSION FROM VCR TO CD TO CD INTERACTIVE. THIS PHASE I PROJECT WILL DEVELOP AND FIELD TEST A PROTOTYPE CD-I VIDEO DISC TITLED CHOOSE HEALTH TO INCREASE CANCER PREVENTIVE BEHAVIOUS RELATED TO DIETARY CHOICES. THE LONG-TERM GOAL OF THE PROJECT IS TO DEVELOP CHOOSE HEALTH TO MEET A VARIETY OF CANCER PREVENTION NEEDS FOR INDIVIDUAL BEHAVIOR CHANGE. PHASE I AIMS INCLUDE 1) DEVELOP THE CONCEPT, RELATED DESIGN DOCUMENT AND FUNCTIONAL SPECIFICATIONS FOR A CD-I PROTOTYPE; 2) PRODUCE PROTOTYPE DISC USING A SINGLE COMPONENT (DINNER SELECTION) AND 3) FIELD TEST PROTOTYPE. IN PHASE II, THE CONCEPT WILL BE EXPANDED TO INCLUDE ADDITIONAL DIETARY AND RESTAURANT CHOICES. THIS EXPANSION WILL RESULT FROM THE SUCCESSFUL COMPLETION OF THE PHASE I RESEARCH AND DEVELOPMENT EFFORT.