Phase II: Increasing revenue opportunities for small and mid-sized farms through a unique, data-driven personalized marketplace that integrates locally-grown food sales with agritourism experiences

Our technology builds a digital bridge between small to midsize farmers and consumers whilesimultaneously collecting valuable real-time data on the desires and expectations of consumers.Opportunities facilitated by our product include creative place making direct-to-consumeragricultural economies agritourism e-commerce innovations that connect farmers withconsumer markets and off-farm value-added agricultural development. During Phase I wedetermined the feasibility of new technology for customers and small and midsize farmers toprovide sustainable direct-to-consumer sales in profitable ways through determining the keyfeatures to develop into our digital e-commerce App to agricultural products and agrotourism.During Phase II we develop these features into an easy-to-use digital application to supportfarmers using the application and driving consumers to the marketplace. Successful completionof the Phase II objectives will set the stage from product launch and commercialization. Ourtechnology overcomes the limitations of existing solution to provide economic activities willdirectly benefit farmers by providing a direct-to-consumer virtual marketplace for agriculturalproducts increasing awareness of agriculture by urban customers and providing new sources ofincome for agricultural producers. Our project advances the goals of Topic 8.12 ResearchPriority 2 Development of New Marketing Strategies for Small and Midsize Farms.