SBIR/STTR Research Award

Modeling Professional Attitudes and Teaching Humanistic Communication to Remedy Implicit Bias and Promote Cultural Humility in Healthcare (MPathic-IBCH).

Award identifier 57613d6da7b5a8d8b7bffd1c8c7c171d4b84d2285275c7c489bb0ad837e72994Awarding agency Department of Health and Human Services · National Institutes of Health

Award amount

$401,640

Program and phase

SBIR · Phase I

Award year

2021

Explore This Research Award in CaptureIQ

Research the technology, evaluate the recipient and agency, identify related opportunities, and explore potential follow-on work with CaptureIQ.

Award details

Awarding agency
Department of Health and Human Services
Branch
National Institutes of Health
Recipient company
MEDICAL CYBERWORLDS, INC.
Proposal award date
2021-09-22
Contract end date
2022-06-30
UEI
MKKBHRJYFLB3
Solicitation number
PA20-260
Topic code
NIMHD

Research abstract

1 Implicit bias (IB) negatively impacts the medical care and health outcomes of Black patients.2 Physician IB compromises the quality of patient-physician communication, eroding trust and3 confidence, impairing treatment decisions and adherence, and causing patient harm. Studies4 show that non-Black physicians, on average, have moderate levels of IB toward Black patients.5 Since most Black patients see non-Black physicians, this means that most Black patients see6 physicians with IB towards them. The main way in which IB is communicated and reinforced is7 via paraverbal behaviors (i.e., how people deliver speech, such as tone, pitch, volume) and non-8 verbal behaviors (i.e., how people use their body, such as eye gaze, hand gestures, and body9 leaning), as opposed to verbal behaviors (i.e., what people say) during interactions. Current IB 10 training is ineffective because they rely on relatively brief interventions that seek only to in- 11 crease physicians’ awareness about their having IB. While this is a necessary first step, by itself 12 it is insufficient. IB training must also show learners the behaviors they unwittingly display due to 13 their IB, and teach them concrete remediation strategies. 14 MCI’s work under this grant will produce the first-ever effective IB training system. MPathic- 15 IBCH is a new AI-based technology that will enhance two-way communication using adaptable 16 virtual human (VH) interactions, and present detailed, actionable, personalized feedback on 17 learners’ unwitting display of negative nonverbal and paraverbal behaviors. To recognize se- 18 lected facial expressions associated with learner IB, MCI will implement a proprietary system 19 based on the Emotion Facial Action Coding System (EMFACS) which analyzes combinations of 20 facial action units for real-time emotional state analysis. We will further enhance the responsive- 21 ness of VHs with an EMFACS-based facial rigging design that parallels the detection design. 22 This SBIR FastTrack will accomplish this by: (Ph1-1) Identifying key paraverbal and nonver- 23 bal communication behaviors systematically associated with pro-White/anti-Black IB. (PH1-2) 24 Developing and evaluating an MPathic-IBCH prototype to capture a key communication behav- 25 ior identified in prior research and to differentiate medical students based on their race IB levels; 26 (Ph2-1) Developing and integrating MPathic-IBCH into a blended IB/Cultural Humility curricu- 27 lum; (Ph2-2) Building MPathic-IBCH into a fully-featured, web-deployable application with im- 28 proved nonverbal and speech prosody detection, AI, 3 full scenarios, and integrating it into a 29 learning environment; and, (Ph2-3) Deploying blended curriculum with MPathic-IBCH and evalu- 30 ating the effects on student learning, communication behaviors, and attitudes as measured by 31 SP performance ratings, scores within MPathic-IBCH, and self-reflections and experiences.Project NarrativeImplicit Bias (IB) is a toxic and pervasive problem in healthcare that contributes to the preventable harm and death of Black patients. The work performed under this grant will produce the first-ever effective IB mitigation training system by virtue of its evidence-based focus on reducing providers’ nonverbal and paraverbal expressions of IB in race discordant medical encounters. It uses a new, distributable, AI-based Virtual Human (VH) simulation technology designed to heighten learners’ engagement and their awareness of IB, presenting them with detailed, personalized feedback and concrete strategies for mitigating IB by substituting positive nonverbal and paraverbal behaviors for negative behaviors and letting them reflect and practice their new skills over time.

Technology keywords

Not reported

Other awards by this recipient

Verified by the same UEI. These are other public SBIR/STTR award pages, not a merged company record.

Awards with the same topic code

Verified by an exact topic code match. This is not a text-similarity match.

Research funding history

4 SBIR/STTR records share this UEI (2009–2023). Reported award amounts total $4,799,416. Reported amounts are not federal obligations.

Phases: Phase II, Phase I

Agencies: Department of Health and Human Services

Agency intelligence

Department of Health and Human Services

Back to SBIR/STTR Research Awards

Don't take our word for it. Ask AI about RFPCapture.

See what leading AI assistants have to say about RFPCapture and CaptureIQ.

Gemini opens without a prefilled question. The question is copied to your clipboard when the button works. You can also copy it here:

What is RFPCapture.com and its CaptureIQ platform from Smart Logic AI? How does it help federal contractors discover opportunities, evaluate bid/no-bid decisions, research government contracts, and prepare proposals? How does it compare with other federal capture platforms? Use independent sources where available.