SBIR/STTR Research Award

Interactive Digital Media to Support Children's Learning about Tobacco and the Human Body: "Dusty the Dragon"

Award identifier b85018e7a20aa73e9b5b18f2cfde3af507b81a536fe187164db47690ebbe821cAwarding agency Department of Health and Human Services · National Institutes of Health

Award amount

$1,564,988

Program and phase

SBIR · Phase II

Award year

2018

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Award details

Awarding agency
Department of Health and Human Services
Branch
National Institutes of Health
Recipient company
MOAI TECHNOLOGIES, LLC
Proposal award date
2018-03-16
Contract end date
2021-02-28
UEI
HKRCLDA9BG75
Solicitation number
PAR14-325
Topic code
500

Research abstract

Abstract This SBIR Phase II project will develop an innovative STEM online game that combines biology education about parts of the human body while also teaching about the bad health effects on the body of smoking and other tobacco useThe target audience is students in gradeswhich lines up with health curriculum coverage of these topics in most statesThe entertaining and challenging aspects of the game will keep the attention of the student much longer than current methodssuch as reading print materials or viewing a DVD videoThe Phase II work will aexpand the scope and enhance the quality of the prototype version that received positive teacher and student reaction in Phase I trialsbexpand the evaluation research in methods and student populationand cestablish a workable commercialization plan for the game product in the Keducation marketThe game is a free navigation application taking place in an old castle in which the student searches for objects that will allow him her to rescue a character imprisoned by tobacco enemiesIn the process the player encounters information about tobacco use and its health consequences for the human bodyoften requiring a demonstration of learning by the student to proceed successfullyTheDusty the Dragoncharacter serves as a guideassisting the player when neededHealth issue contentdisplayed in on screen text or video clipsincludes information on canceroral cancerheart diseaselung diseasegum diseaseand nicotine addictionand the human organs affected by these diseasesChallenges consist of finding hidden objectscollecting information to apply to answering biological health questionsselecting messages for an anti tobacco ad campaignand other game like activitiesWhen a challenge is successfully completedthe player receives resources that will help him defeat the dangerous cigarettese cigscigarsand chewing tobacco containers roaming the castle rooms and hallsThe game is designed to be appealing to both boys and girlsIt will be evaluated in six elementary and middle schoolschosen to represent a sampling of urban and rural schools and racial and ethnic diversityUser testingwith both students and teacherswill be conducted to evaluate the usabilityfeasibilityand effectiveness of the game Narrative Infive percent of eighth grade students reported having had their first cigarette by the end of fifth gradeagestoIf current trends continuemillion children under the age ofwho are alive today will ultimately die from smoking related diseases

Technology keywords

Not reported

Other awards by this recipient

Verified by the same UEI. These are other public SBIR/STTR award pages, not a merged company record.

Awards with the same topic code

Verified by an exact topic code match. This is not a text-similarity match.

Research funding history

20 SBIR/STTR records share this UEI (2014–2023). Reported award amounts total $13,926,178. Reported amounts are not federal obligations.

Phases: Phase I, Phase II

Agencies: Department of Health and Human Services, National Science Foundation, Department of Agriculture

Agency intelligence

Department of Health and Human Services

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