SBIR/STTR Research Award

A Cognitive Approach to Promoting Cross-Cultural Perspective Taking Skills

Award identifier fc81bd10356ce3061eb41e3b60b926b0fdc6a9da4fde4d0120590abcf6d737d5Awarding agency Department of Defense · Army

Award amount

$99,709

Program and phase

SBIR · Phase I

Award year

2007

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Award details

Awarding agency
Department of Defense
Branch
Army
Recipient company
361 INTERACTIVE LLC
Proposal award date
2007-05-21
Contract end date
2008-05-21
UEI
FJ7UHN7MMH15
Solicitation number
2006.3
Topic code
OSD06-CR1

Research abstract

Cultures differ in cognition. These cognitive differences naturally result in expectancy violations and perceptual mismatches between people of different cultures. And while they are, by nature, difficult to observe, a culture’s cognitive attributes significantly influence individual perceptions and overt behaviors. A training program that addresses general cross-cultural perspective taking skills needs to acknowledge these cognitive differences and make them a primary focus. We propose to use the Cultural Lens Model, an innovative cognitive model that integrates multiple theories on cultural differences, as a guiding framework for the proposed effort. The Cultural Lens Model offers a structure for understanding, explaining, and potentially predicting reasoning and decision-making behaviors of members of different cultures. Our resultant program will integrate required baseline knowledge within the context of skill-building, scenario-based exercises. It will provide trainees with a general mental model of how cultures differ in cognition, along with the ability to apply that model to themselves and others. By exploiting several existing technologies from previous efforts, we will demonstrate the feasibility and inherent value of our concept with a functional Phase I prototype. The prototype will contain modules for both Army cultural trainers and self-taught trainees.

Technology keywords

Not reported

Other awards by this recipient

Verified by the same UEI. These are other public SBIR/STTR award pages, not a merged company record.

Awards with the same topic code

Verified by an exact topic code match. This is not a text-similarity match.

Research funding history

20 SBIR/STTR records share this UEI (2007–2025). Reported award amounts total $10,801,060. Reported amounts are not federal obligations.

Phases: Phase I, Phase II, Phase II – Direct to Phase II

Agencies: Department of Defense

Agency intelligence

Department of Defense

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