Operational User Resource (OUR) Innovation Platform

The Operational User Resource (OUR) Innovation Platform is a proposed defense adaptation to Intraloop Inc.’s mobile-focused commercial software which disrupts traditional market research and product development models by re-focusing on superior collection, aggregation and modeling of end user feedback data. Specific technical advantages of the software include but are not limited to novel methods of intuitive data ingest, gamification in the UI/UX to make providing high quality feedback especially simple for the end user, interface with advanced AI/ML tools for sentiment analysis and analytics, and clear dashboarding for decision makers. OUR Innovation Platform separates itself from other tools by combining state-of-the-art quantitative research tools with improved methods for collecting high volumes of raw qualitative feedback (voice, video, and text data directly from Airmen) and quickly aggregating it into meaningful metrics through simple integrations with leading AI/ML and NLP sentiment analysis tools. The result is a 360-degree comprehensive understanding of the end user. Onboarding is intuitive and fast, and we employ leading operational and information security standards to protect the privacy and security of user data.    Originally developed within an innovative CPG startup to cut product development cycles in half, de-risk failed new product launches and democratize consumer community voices in product development, this early software concept was immediately recognized by AFWERX for its defense potential as a BotF Culture of Innovation Challenge Selectee. Since then, our team of veterans, technologists, engineers and process experts continued developing the idea for a USAF adaptation of the technology while rapidly scaling available features for the commercial offering on both iOS and Android (selected for both Apple App Store and Google Play markets).    Understanding the potential dual-use market impact, Intraloop, Inc. was founded by the original team in January 2021 to focus solely on rapidly scaling the development and commercialization of this technology. With the full support of the original firm, Intraloop has already raised a $1M seed round through leading VC firms, executed a successful commercial pilot and is actively engaged with its first DoD proof of concept in support of a $70M Marine Corps Systems Command program at the micro-pilot level. Through SBIR Phase I selection, OUR Innovation Platform will accelerate AFWERX MAJCOM innovation program efforts to deliver the best tools needed to allow operational Airmen to innovate and take ownership of their own and their teammates’ warfighting readiness. The extensibility of the software will allow USAF leaders to ultimately capture critical Airmen-centered data across myriad functions and tasks, providing the missing touch point so often noted due to legacy processes not ideally supported through technology that meets the Airmen where they are most comfortable and receptive