Advanced social network engagement effectiveness monitoring

Adversaries and competitors of the United States are increasingly leveraging the rapidly evolving Information Environment (IE) to advance their strategic interests against those of the US and allied nations. Maintaining an information advantage in the progressively fragmented online landscape is challenging, as the impact of activities in the IE are difficult to discern and “real-world” effects are often not well understood until long after the events have occurred. As the importance and complexity of the IE increases, effective understanding and navigation of the IE is crucially important to the success of US military missions around the world. The Department of Defense and Special Operations Command (USSOCOM) need the ability to measure the effectiveness of engagement with target audiences across a diverse range of social networks and online communication channels. Access to this data-driven intelligence will support better informed decision making and improved planning and execution of military operations across areas of responsibility (AORs). Octant Data’s technology addresses a clear defense need to precisely measure the effectiveness of adversary campaigns that seek to undermine the national security and economic interests of the United States. The specific use case addressed in this technical solution focuses on the ongoing war in Ukraine.